LearnDeck wanted a consistent way to reach parents, generate enquiries, and identify which education campaigns could be scaled efficiently.
Through a structured Meta Ads strategy focused on services, locations, and enquiry methods, Addox Digital helped LearnDeck generate 5,159 Meta results during July 2026.
Results at a Glance
| Metric | Result |
|---|---|
| Meta Ad Spend | ₹3,57,125 |
| Total Meta Results | 5,159 |
| Lead Form Enquiries | 3,450 |
| WhatsApp Conversations | 1,709 |
| Average Cost per Result | ₹69.22 |
| Admissions Recorded | 271 |
| Revenue Recorded | ₹22.87 Lakh |
The admissions and revenue figures are overall CRM outcomes recorded during the same reporting period. Campaign-level revenue attribution was not available.
About LearnDeck
LearnDeck is an education brand providing personalised one-to-one tuition and remedial learning support for school students.
Its approach focuses on giving students individual attention and helping parents address learning gaps, academic difficulties, and performance concerns.
For LearnDeck, the marketing goal was not simply to get more clicks. The business needed a steady flow of parent enquiries that could move into counselling, assessment, and admission.
The Challenge
LearnDeck had different programmes targeting different parent needs.
Some parents were looking for remedial learning support, while others were searching for one-to-one tuition.
The business also targeted both Kerala and GCC audiences.
The key challenge was to understand:
Which service generates more demand?
Which market gives better acquisition costs?
Which campaigns can be scaled without increasing cost unnecessarily?
Our Meta Ads Strategy
Instead of using one generic campaign, Addox Digital structured LearnDeck’s Meta Ads based on service, geography, and conversion method.
Separate campaigns were used for:
- Remedial education
- One-to-one tuition
- Kerala audiences
- GCC audiences
- Meta Lead Forms
- WhatsApp enquiries
This structure made it easier to compare performance and identify stronger opportunities.
Kerala and GCC Were Treated Differently
Kerala and GCC audiences did not perform at the same acquisition cost.
During one late-July analysis period, Kerala lead campaigns averaged around ₹69.92 per result, while GCC lead campaigns averaged around ₹130.90.
This helped us avoid scaling every campaign equally.
More budget could be focused on stronger Kerala campaigns while GCC campaigns could continue with controlled testing and optimisation.
Lead Forms + WhatsApp
Different parents prefer different ways to enquire.
Some are comfortable submitting a form, while others want to speak directly with the team.
That is why LearnDeck used both Lead Form and WhatsApp campaigns.
During July 1–28, the campaigns generated:
3,450 Lead Form Enquiries
and
1,709 WhatsApp Conversations
for a total of 5,159 Meta results.
This gave LearnDeck multiple ways to capture interested parents.
Best Performing Campaign
One of the strongest campaigns was the New Kerala Remedial Lead Campaign.
It generated:
989 Leads
from approximately:
₹48,934 Ad Spend
at an average:
₹49.48 Per Lead
This made the campaign one of the clearest opportunities for further scaling.
Strong WhatsApp Performance
The Kerala Remedial WhatsApp campaign also delivered strong volume.
It generated:
1,052 WhatsApp Conversations
at approximately:
₹53.10 per conversation
Another Back-to-School Remedial campaign generated 657 WhatsApp conversations at around ₹64.19 each.
This showed that WhatsApp could work as an important direct enquiry channel for LearnDeck.
Business Impact
During the same reporting period, LearnDeck recorded:
271 Admissions
and approximately:
₹22.87 Lakh in Revenue
These figures are overall business outcomes for the period rather than direct Meta-attributed results because reliable campaign-level CRM attribution was not available.
Why the Strategy Worked
The strategy worked because the account was not treated as one large campaign.
Each important variable was separated:
Different Service → Different Campaign
Kerala → Separate Strategy
GCC → Separate Strategy
Lead Form → Structured Enquiry
WhatsApp → Direct Conversation
This made it easier to identify where LearnDeck was getting stronger results and where further testing was needed.
Key Takeaway
LearnDeck’s Meta Ads performance shows that EdTech lead generation is not just about generating the highest number of leads.
The real advantage comes from knowing which service, audience, market, and enquiry method is performing best.
With 5,159 total Meta results at an average cost of ₹69.22, LearnDeck built a stronger foundation for scalable parent acquisition through performance-focused Meta Ads.
Conclusion
Through structured campaign segmentation and continuous performance analysis, Addox Digital helped LearnDeck generate thousands of parent enquiries while identifying stronger campaigns for future scaling.