What is Digital Marketing ? Main components of Digital Marketing !


What is Digital Marketing?

We can simply say that Digital Marketing is a new way of marketing products or services through the Internet. Any types of Products, Services or Business can market through Digital Marketing. 

Why Digital Marketing?

The main advantages of Digital Marketing are Targeted Audience. ie, In Digital Marketing the business owner can decide his audience. If we use any type of Offline Advertising like Notice, Flyers, Hoardings etc then the audience is not targeted. But in Digital Marketing We can target business audience in many ways like Location Targeting, Age Targeting, Gender Targeting etc

Digital Marketing Overview

There are three main pillars in Digital Marketing 

1. Search Engine Optimization (SEO)

2. Search Engine Marketing (SEM)

3. Social Media Marketing (SMM)

Search Engine Optimization (SEO)

Search Engine Optimization is the technique of becoming your website in No1 in Search Engines Like Google, Bing etc. By doing Search Engine Optimization your business becomes first on the Internet without any extra advertising. So, by doing Search Engine Optimization in the correct way it was a great idea to increase your business. Also by doing SEO, your online presence becomes very high. Addox will help you Optimize your websites to search engines and that will help you to increase your sales.



Search Engine Marketing (SEM)

SEM or Search Engine Marketing is One of the successful marketing technique in Digital marketing. SEM is the most effective method to promote products and services in Online. Addox Media Hub functions as an efficient Search Engine Marketing Agency in Kerala.

SEM or Search Engin Marketing is done by Paid advertising in Search engines like Google, Bing etc. Doing SEM your website will get the first rank in Search Engine that will help you to increase your sale.

Social Media Marketing (SMM)

Social Media Marketing (SMM) is the main part of Digital Marketing. Social Media Marketing is a form of Internet Marketing that utilize Social Media Networking websites like Facebook, Instagram, Linkedin, Pinterest, TikTok for marketing business services or products. The main purpose of Social Media Marketing is to increase brand awareness in Social Networking Sites.

Social Media Marketing Includes many procedures. The main component of Social Media Marketing is Social media Optimization (SMO). For a brand, Social Media Optimization is very important. Strategy building and Creative content creation are the other parts of Social Media Marketing. Addox Media Hub will help you to increase your brand value in Social Medias Like Facebook, Instagram, Twitter, Linkedin, Pinterest etc

Some of Our Creative Posters




Google Ads (Pay Per Click)

Google Ads or Pay Per Click (PPC) is one of the best methods for making your business to the next level. By doing Search Engine Optimization (SEO) your business website will get higher rank in Google in an organic way. But the SEO process takes more time. So if someone wants grate search engine results in a small time period of time then they can use Search Engine Marketing or Google Ads (In Google Search Engine) or Pay Per Click (PPC). By using Pay Per Click you can make your website on Google first page with some keywords. The main advantage of PPC is you only need to pay for the click. There are many steps needed for doing PPC. The main and first step is the understanding of the keyword for your business. We have a greater team to work with keyword and PPC. Mainly we work with Google Ads. 



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